Forgetting pin codes, losing credit cards, and replacing physical keys are all accumulated annoyances in our lives. They all serve different purposes, yet they're all about the same thing: they prove your identity.

But all of these methods for proving identity are only good for a moment. You have to repeat this multiple times across every application you're connected to every day. The lack of persistence is what makes them annoying, and we see real-world potential to create seamless trust with everything around us.

Nymi (formerly Bionym) brings a new authentication model that continuously connects us to all of the things we use—in the form of a wristband. You place your finger on the Nymi Band's sensor, and it measures the wavelength of your heart rate (electrocardiogram, ECG or EKG) to verify your identity. You only have to do this once until the next time you put your Nymi Band back on.

At Nymi, I designed both the digital and physical experiences for Nymi Band. I also led the brand strategy to create a consumer experience that would get developers excited about building apps for the platform, which helped grow the app ecosystem.

In 2015, we pivoted the product from consumer to enterprise security after identifying greater market need in pharmaceuticals.
My favourite moment in the midst of building a new brand for Nymi was when Douglas Soltys sent us an email about a competitor. The misunderstanding can be summed up in this tweet.